The most important technology of 2018? Tech, business and science leaders predict the future – GeekWire

Spencer RascoffSelf-driving cars are the future, says Zillow Group CEO Spencer Rascoff.

At our recent GeekWire Summit, we made a point of asking two consistent questions as part of our broader conversations with leaders in the fields of technology, business and science: “Are you concerned about the tech bubble bursting?” and “What will be the most important technology of 2018?”

That second question was particularly interesting because it drew a wide range of responses, providing a glimpse of the future through some of the top minds in the field. We’ve collected all of their responses here, along a video recap of insights from GeekWire Summit attendees on the same question.

Spencer Rascoff, Zillow Group CEO

“The self-driving car thing is totally fascinating to me, and it’s happening. I remember just two years ago … do you remember how crazy it was when you heard that Google was working on self-driving cars? You were like, that’s stupid, that’s crazy, why is Google doing this? And now it’s just a couple years away, and I don’t think we’ve even scratched the surface of the implications it’s going to have on the economy — on real estate, think about commuting patterns and home values. All of a sudden if that hour commute to Edmonds is productive, then we all live in Edmonds now, and it won’t be such a big deal. It’s going to change a lot of stuff, the insurance industry is going to change radically if there are no more car accidents or radically fewer. It’s going to affect huge sectors of the economy in ways we haven’t thought through yet, and it’s going to happen, which really surprised me.”

Dave McClure and Brady Forrest at the GeekWire Summit.Dave McClure and Brady Forrest at the GeekWire Summit.

Dave McClure, founding partner, 500 Startups

“You’re probably not going to like this answer, but I would say visual marketing based on Pinterest, YouTube and Instagram. We’re still n00bs and we’re still clueless when it comes to marketing distribution channels based on mobile, video and pictures. But those technologies are widely used by everyone on the planet who has a smartphone. Particularly those platforms, and maybe other picture and video platforms that are emerging are great for purchase behavior. They’re pretty much the thing that people use to figure out whether they’re going to buy something. Let me look at it. Let me see a picture, let me watch a video. No secret that people buy lots of shit on late-night TV or Home Shopping Network. Hopefully we can make that experience a hell of a lot better online, but using pictures and videos to convert buyers is a very, very straightforward application of technology that most entrepreneurs really don’t understand all that well.”

Brady Forrest, vice president, Highway1

“I think it’s going to be something that people don’t even realize, but more of the devices in the home will just depend on the network. Without an Internet connection, your house will not work. People will then be surprised if their lights stop working if a startup goes out of business. And they’re going to be pissed.”

Nancy Kress - GeekWire Summit 2015Nancy Kress

Nancy Kress, award-winning science fiction writer

“The most important thing we could have in the next three years is an antibiotic that can defeat drug resistance. There is one in the pipeline called Teixobactin, which uses an entirely different method. It frustrates viruses and bacteria at the cell wall, which is something new, rather than in the cytoplasm. And if we have this in our arsenal for the next big plague, to me that would be the most exciting thing.”

Ramez Naam, computer scientist, writer and futurist

“We might go from 3 billion people online to 3.5 almost 4 billion people online. (Holds up a smartphone.) This is the first screen. This used to be called the third screen. This is the first screen in most of the world, and I think that is transformative.”

Ramez Naam and Ed Lu talk science fiction and the future.Ramez Naam and Ed Lu talk science fiction and the future.

Ed Lu, Sentinel Mission founder, former NASA astronaut

“I hesitate to call it the most important, but I agree that the thing that’s changing people’s lives the most is mobile devices.”

Concur President Elena Donio at the GeekWire Summit.Elena Donio

Elena Donio, president of Concur

“I call it the ‘end of wonder.’ Right now, you can know anything in 8 seconds. But what we can’t do yet is solve some of the really big problems that data can help us solve, and I think, over time — 2018, hopefully — we’ll start seeing these solutions themselves help create a world where the data scientists are not having to go in and look at all the data and make sense of it, and normalize it and understand how to answer the question we’re asking, but rather, we’ll flip that around, and the data itself will be telling us what question we should be asking. And so, things like Hadoop and Spark and Giraph, HDFS, all those things are on the cusp of creating some really interesting discovery.”

Robert Hohman - GeekWire Summit 2015Robert Hohman, CEO of Glassdoor

“Electric vehicles. I think self-driving is going to take a little longer than 2018 to get that figured out. Anybody that’s been lucky enough to be exposed to one of these very nice electric vehicles, it’s just a better car. It just is. Whoever ends up owning that market, I don’t know, but this is the future of cars. They’re going to self-update; they’re going to be like your phone. That’s going to change a lot of infrastructure.”

proutyTim Prouty

Tim Prouty, head of engineering at Uber Seattle

“Uber has done a lot of things in this mobile-first, on-demand economy. As we have gone forward, there has been an immense amount of competition and other things that have sprung up, and I think there’s going to be a lot more in that area. I really feel like the industry as a whole, we’ve just scratched the surface of what can be accomplished. In our business, there are people all over the world that didn’t necessarily have access to Internet that now have access to mobile phones. They actually might not use email. It’s very common in some countries to have an email address and not use it, or maybe not even have one. But what you do have is a mobile number. You do have a mobile device, and there’s a lot of opportunity especially in the developing world to build some really cool products in that space.”

Steve Singh, CEO of Concur

“I think the world becomes massively connected. Not necessarily just at the human level, but at the application level, the system level. Machines starting to get massively, massively connected. Whether you call it the Internet of Things, whatever you want to call it.”

Steve Singh - GeekWire Summit 2015Steve Singh

“Let me give you a quick example behind this. If you look at an airplane, just an airplane engine is a million parts. Each of these components is starting to be built with sensors in it that tell it’s manufacturers, this is how I’m functioning. These systems now are starting to communicate with other systems. Imagine that automatically scheduling a repair for itself. I have to get repaired in three months, and this plane is going to be in this location over the next two, three, four weeks, whatever it is, and then automatically scheduling the repair, automatically scheduling the people to do those repairs. This is where systems start to talk with one another and start to take action on behalf of you as an individual. That’s where the world is going. Massively connected environment.

“I would tell you, you’re going to see a proliferation of devices. The idea that everything is on your cell phone, or everything is on your iPad or your computer, it’s nonsense. You’re going to see thousands of devices. All special-purpose devices to solve a very specific problem, but then they do this in a connected model.”

Lori Garver - GeekWire Summit 2015Lori Garver

Lori Garver, former NASA deputy administrator, GM of Air Line Pilots Association

“To me, as we are getting the cost down to get to space, that’s key — that’s been a barrier, and that is happening. So, certainly by 2018, you will have multiple launches for a lot less money. That opens up what you’re doing in space to new markets. We’re obviously going to look more at optical communications. It’s more important than most things right now, broadband. And remote sensing. Having the capability with hyper-spectral imaging, new types of imaging, to manage our resources on this planet better, from space. Those are all clearly going to be drivers.

“In the far out, if you look at 2018, 2019 is when we’re going to launch the Webb Space Telescope. I have often looked to the scientists behind that as to what do we mostly look forward to in that, and they believe we will, within the first six months of Webb being turned on, see a blue planet orbiting a distant star, for the first time. That would change our perspective on our own blue planet.”

Phil SpencerPhil Spencer

Phil Spencer, Head of Xbox

“We’ve been on this path of human-computer interaction, starting with our controller, and with Kinect, and now with HoloLens, of trying to remove barriers between input and output that humans have in interacting with the technology around them. I see us continuing to do that, with HoloLens and beyond, and I think as that line blurs, and the advancements of technology become more accessible to more and more people through input, through price point, through ease of use, I think that to me is the biggest impact we can have on the planet. Bringing this type of technology to more and more people, where it’s not about control, it’s not about the technology itself, but what it enables.”

Greg GottesmanGreg Gottesman

Greg Gottesman, Pioneer Square Labs

“We’re working on a couple ideas that I don’t want to necessarily announce here right now. Sequoia likes to talk about tidal waves and putting surf boards on tidal waves. I do think there’s some massive shifts going on. One area we’re interested in is, for example, the trillion dollars of student loans. It’s a huge area. Someone needs to address that even more than it’s being addressed. One area is this massive proliferation of phones and having incredibly powerful computers in your pocket. What does that mean. We have this great company, Spare5, out of Madrona Labs, that takes advantage of the fact that really smart people have these phones in their pocket. We like that trend of being mobile and being able to access computers anywhere, anytime. Still today, when you’re doing education, it’s just complete crap. If you’ve ever used any training or any kind of education online, it’s typically an awful experience; I think there’s massive change that can happen there. I’m really excited about self-driving cars, though, for 2018.”

John Markoff, New York Times reporter, author of “Machines of Loving Grace.”

“The stuff coming out of deep learning. Deep learning is this mechanism for exploiting large volumes of data that’s just remarkable.”

Peter Lee, Microsoft Research vice president

“Deep learning applied to really understanding human discourse. Really understanding what’s in your emails and attending to that. But 2018 is also big outside of AI, because we might technically see the end of Moore’s Law. We’ll hit 7 nanometers.”

John Markoff & Peter Lee - GeekWire Summit 2015Peter Lee and John Markoff

Markoff: “Although IBM just had this research report. They think they’ve found a way past 5 nanometers, based on carbon nanotubes. It’s a research report, it isn’t science today. Just last week I tried to kill off Moore’s Law …:

Lee: “There is a Moore’s Law that the number of people predicting the end of Moore’s Law is doubling every 18 months.”

Nick Hanauer at the GeekWire Summit 2015Nick Hanauer

Nick Hanauer, entrepreneur and venture capitalist

“Artificial intelligence. It’s here. “Siri, would you find me a place to eat?” is here. “Will you park my car?” is here, or it will be in 2018. I have a 15-year-old boy. Anybody else has a 15-year-old boy, you know they come with challenges. We’re about to give the kid car keys, which seems like an act of insanity given what you know about 15-year-old boy behavior. If it was just 2019, maybe it would be a self-driving car, and it would be so much better. These things are going to be here, and my son may be the last generation of kids who actually learns to drive. Think about it. In 10 years, cars may be self-driving, and there won’t be driving school anymore. Wow! Think about how that’s going to change the world! Think about how it’s going to change the urban landscape. Think about how it’s going to change everything. So exciting.”

Tom Gonser - GeekWire SummitTom Gonser

Tom Gonser, DocuSign founder

“For us, it’s a global identity network, which we’re building. I think if you just sit back and think about technology itself, some of the stuff that I’m watching, which is amazing, is the combination you’re seeing in medicine and biometric stuff. You’re seeing contact lenses that can replace the retina in your eye and have much more acuity than the human being can have. That’s already looking like it’s going to be FDA approved in the next couple or three years. When you start to see the combination of technology being applied to the human being itself, you’ll see some amazing things happen. In that 2018 timeframe there will be some big headlines, I think.”

GeekWire Summit attendees weigh in

GeekWire contributor Frank Catalano asked GeekWire Summit attendees the same question at the event. Here are video highlights from their responses.

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